Blog

The world has changed from physical to digital. Remember how different life was just a few years back, before the Coronavirus pandemic? There were in-house interviews, door-to-door sales, hard copies of books, and photocopies to study from.

Below Deck, Love Island stars, Instagram and Tik Tok influencers are among the first to join.

Take a look around. Everywhere you go, you are surrounded by hashtags and links to bios, and a non-stop diet of YouTube content. Social media and digital marketing are now so always-on that they have a direct impact on our daily lives and thought processes.

Imagine waking up one day to find that you’re an influencer. What would you do?

It’s important to understand the aspects of the human experience that appeal most strongly to the masses. And when you think about this subject, your mind is drawn irresistibly to sports.